Last week, I was at the Wikimedia+Libraries convention in Mexico City, where a pressing theme was the battle against disinformation. Notably, Elon Musk was a topic of concern, especially with his public discouragement of donations to Wikipedia.
Fast forward to today at the Political Tech Summit in Berlin, and it's a similar story. Numerous speakers have cited Musk as a fountainhead of hate and disinformation.
Lots of people are talking about him, I guess this is what he wants.