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#boxoffice

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18 of the top 20 highest grossing films of 2024 are sequels or spin-offs from existing IP.

It hurts creativity and people definitely complain, but it's not secret why. Known IP guarantees big returns. Why take a chance on an original unknown story when remaking Dune will net hundreds of millions of dollars?

"Dune 2" has had a bigger-than-expected opening weekend, taking in $82.5 million in North America and $182.5 million globally in its first weekend of release. Variety's Rebecca Rubin takes a look at the reasons it's done so well, including a delayed release due to the actors' strike, and the power of Imax.

flip.it/oB6VZH

Variety · 'Dune 2' Box Office: Takeaways From Opening WeekendBy Rebecca Rubin
#Film#Cinema#Dune