AJ Sadauskas<p>There's a really simple thing you can do to encourage more organisations to set up accounts on Mastodon.<br><br>The next time you post a link to Mastodon, just put this UTM code at the end of the URL:<br><br>?utm_source=mastodon&utm_medium=social<br><br>So for example:<br><br><a href="https://that90ssite.neocities.org/" rel="nofollow noopener noreferrer" target="_blank">https://that90ssite.neocities.org/</a><br><br>Becomes:<br><br><a href="https://that90ssite.neocities.org/?utm_source=mastodon&utm_medium=social" rel="nofollow noopener noreferrer" target="_blank">https://that90ssite.neocities.org/?utm_source=mastodon&utm_medium=social</a><br><br>Why?<br><br>Well, because the website owners are almost certainly using an analytics platform to track where their traffic comes from.<br><br>And if the organisation is big enough to have a social media manager, they're almost certainly looking at how much traffic social media posts are generating.<br><br>And this stuff gets reported up the organisational hierarchy.<br><br>If you add ?utm_source=mastodon&utm_medium=social to the end of your URLs, suddenly Mastodon begins appearing in those reports.<br><br>Now, let's suppose on a given day they post their Facebook and X/Twitter links and a couple of hundred people click on it, because it's obvious spam.<br><br>Meanwhile, you post a link on Mastodon with the UTM code, and it's shared, snd a couple of thousand people click on it.<br><br>Perhaps they should look into investing more resources into Mastodon?<br><br><a href="https://gts.sadauskas.id.au/tags/webdev" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>WebDev</span></a> <a href="https://gts.sadauskas.id.au/tags/webops" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>WebOps</span></a> <a href="https://gts.sadauskas.id.au/tags/wordpress" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>WordPress</span></a> <a href="https://gts.sadauskas.id.au/tags/seo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SEO</span></a> <a href="https://gts.sadauskas.id.au/tags/sem" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SEM</span></a> <a href="https://gts.sadauskas.id.au/tags/fediverse" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Fediverse</span></a> <a href="https://gts.sadauskas.id.au/tags/mastodon" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Mastodon</span></a><br></p>